Why New Product Introductions can fail — And How to be ahead Through Aftermarket Readiness

1. The NPI Blind Spot: Beyond Engineering and Launch Marketing

   • Most NPIs focus on design, testing, and marketing — but forget service support.

     
     

2. The Cost of Poor Service Readiness

   • Lost revenue, customer churn, poor first-time fix rates, low parts availability.

     
     

3. What OEMs and Tier-1s Must Do Differently

   • Pre-launch aftermarket planning

   • Technician training & FSM onboarding

   • Dealer/channel preparation

   • Service documentation and diagnostics

     
     

4. How CustomerX Can Help

   • Real-world experience in service and channel readiness

   • End-to-end NPI aftermarket planning

   • Voice of the customer integration

   • Digital enablement (e.g., parts portals, AR-based manuals)

     
     

5. Conclusion: Don’t Let Innovation Be Undone by Execution

   • Make a free appointment for a readiness assessment or contact us for more details.

   
   

   

   Improve your Customer Experience and drive Brand Loyalty.