Winning with TCO: Why the Total Cost of Ownership is the New Battleground for OEMs
- Christopher Brown
- Jun 6
- 2 min read
Updated: Jul 19
In today's fiercely competitive automotive and industrial equipment markets, product quality and performance are no longer enough. For OEMs operating across on-highway and off-highway segments, Total Cost of Ownership (TCO) has become a critical differentiator and increasingly as technologies change, a key driver of purchase decisions.
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